Bonterra Climate Neutral Unveiling
Through strategic storytelling and innovative visual design DIRECTION, transformed complex climate data into compelling narratives that captured major media attention and positioned Bonterra as a pioneer in sustainable winegrowing.
The Challenge
Launch of Bonterra’s new Climate Neutral Certification to diverse stakeholder network
Position Bonterra's climate leadership through product-level impact
Create attention-grabbing visual and written narrative to demonstrate environmental impact
Clearly communicate role of responsibly sourced carbon offsets in climate mitigation strategy
Secure credible coverage from sustainability-focused media stakeholders
The Outcome
Through creative storytelling, drove media & consumer engagement through relatable metrics and creative
Drawing inspiration from eco fashion, viscerally brought product-level impact to life through CO2-labeled product comps
Secured Tier-1 feature media coverage with positive tonality in Washington Post
Leveraged strategic ad copy to maximize massive audience exposure from full-page ad placements in NYT, SF Chronicle and LA Times