SuperBev Collab: EVERY x Pulp Culture Launch
Strategic positioning and targeted media outreach turned a novel food tech innovation into a must-have lifestyle product—a super beverage, generating impressive media coverage and elevating EVERY’s position as a next-generation ingredient leader.
The Challenge
Drive DTC sales for innovative world’s-first protein-enhanced beverage
Create compelling media narrative to drive pick-up in highly competitive food tech space
Secure comprehensive media coverage, from business and industry vertical trades to consumer lifestyle press
Build investor and B2B stakeholder confidence in ingredient commercialization
The Outcome
Developed "Super Beverage" communications platform that drove media interest
Secured 43+ articles across global trade and lifestyle press
Placed influential lifestyle coverage in Tasting Table and Trend Hunter
Generated 85+ million impressions
Media blitz + associated launch communications drove product sell-out within two weeks of launch