STUDIO SOIF drives awareness that builds your brand.
We love working with courageous makers who create that same intensity of longing or craving that Soif invokes. You know who you are.
Soif means thirst, or a strong desire or craving for something beyond physical thirst—such as a yearning, a hunger for knowledge, success, love, adventure, or anything else someone deeply desires.
In today's market, purpose-led brands are capturing hearts and minds. They’re going beyond mere transactions, embedding a deeper mission into their core values and ways of working–and centering today’s attuned consumer as the hero of their purpose story.
Brands that stand for something stand to come out on top.
At Studio Soif, we focus on breakthrough storytelling that amplifies your purpose. Whether it's sustainability, community impact or pioneering the use of novel materials or technology, we know how to distill and elevate your brand's greatest asset.
Our expertise lies in crafting compelling platforms and creative partnerships that resonate deeply with your audience. By spotlighting your connections to the values your customers care about, we help you build meaningful moments that drive loyalty and growth.
Not just a catchy album title. An invitation to come on-board, be loyal, recommend, maybe even love.
Reputation is among the most crucial assets for any brand. It shapes public perception, influences consumer and stakeholder trust, and greatly drives the likelihood of success.
We excel at building, burnishing, and safeguarding your brand's reputation. Leveraging our core competency in earned media outreach, we do this through a bespoke combination of targeted press coverage, influential awards, earned speaking, creator collabs and other effective tactics.
Should it be needed, we provide expert crisis communications to ensure challenges are overcome –while inoculating for future reputation headwinds. Our comprehensive approach builds brand resiliency into your DNA, enhancing business outcomes both near- and long-term. Including connecting with those hearts and minds.
We get it: you don’t have time to wonder if your narrative is landing.
It’s an attention economy and as a brand you cannot afford to wait and hope that your marketing is working. That’s why we focus on results that matter to you, kicking off by diving into your insights and goals, then creating custom programs designed to hit those targets.
Leveraging next-gen tools and tech, we ensure our strategies are on point throughout an engagement, comparing outcomes with your goals and competition. We operate this way because it’s not just about telling a great story—it's about making a real impact.
We track everything to show you exactly how we're moving the needle. Our fresh, data-driven approach means you get the results you need, so you can get back to the rest of it. Including keeping up with the speed of culture.
Courtney Cochran
ABOUTPrincipal, Communications Strategist
15+ years’ experience x CPG, tech, entertainment
Courtney has extensive expertise in marketing and impact communications, including building compelling narratives around vanguard sustainability claims and certifications such as B Corp, Regenerative Organic Certification, and Climate Neutral.
Prior to founding STUDIO SOIF, Courtney led brand and communications at The EVERY Company, a series C-stage food tech startup marketing egg proteins made more sustainably without animals. Here, she led product launches and oversaw the development of life cycle assessments affirming the alternative proteins’ improvement on land, water and global emissions impacts compared to conventional animal protein from factory farms.
Before EVERY, she was director, public relations and corporate communications for Fetzer Vineyards (now Bonterra Organic Estates), where for more than six years she oversaw product, company and sustainability communications for one of the nation’s leading wine marketers.
At GALLO, Courtney was the lead communications strategist for the imported wines of the LUX portfolio (now MAZE ROW), among the world’s most acclaimed wines. Her deep bev-alc experience encompasses all levels of the wine commercial space, from popular-priced offerings to ultra-luxury wines.
Courtney holds a BA Magna Cum Laude from the University of California, Los Angeles, an MBA from the UCLA Anderson School of Management, and is a Certified Sommelier and published author (Hip Tastes, Viking/Penguin).