Nature's Original Sustainable Material Gets Its Moment
STUDIO SOIF built a campaign around cork as nature's original regenerative material, driving 2.5M impressions in media coverage and establishing Cork Supply as the industry's leading voice during the coverage period.
The Challenge
Drive attendance and media coverage of historic cork harvests at UC Davis and Cal Poly SLO, two respected ag-focused universities in CA
Position cork and Cork Supply's products at the leading edge of regenerative products; cork is the original natural, regenerative material but awareness for its miraculous qualities is low
Build brand halo and goodwill to drive B2B customer business
KPI: broadcast coverage, wine trade publication saturation
The Outcome
Leveraged the visual power of the story and its rare, historic context to secure broadcast coverage at both events (here and here)
Integrated compelling stats & facts on regenerative excellence of cork, nature's superpower natural material, driving key message pull-through in coverage
Saturated trades in US with over 20 articles and reached UK beverage trades as well
Client obtained #1 share of voice position among competitors with over 2.5 million impression during key coverage period
Generated awareness & grew reputation for executive/business with business coverage of CEO, facility expansion
See all campaign coverage here.