Cracking the Code: EVERY Egg Unveiling
Strategic visual storytelling, targeted media outreach and award submission eLEVATED EVERY’S POSITION as a pioneer in sustainable protein development.
The Challenge
Maximize media exposure for groundbreaking novel food launch
Create high-impact visuals for media coverage
Identify and recruit specialized PR agency partner, and co-develop strategic PR launch
Deploy engaging microsite with compelling messaging
Secure Tier 1 media coverage
The Outcome
Produced & delivered mediagenic visuals driving coverage
Developed and launched timely, impactful microsite
Collaborating with agency partner, secured positively toned media coverage in the New York Times and Fast Company
Led award strategy and application securing “Finalist” position in Fast Company’s highly competitive "World Changing Ideas" awards