LET’S START SOMETHING.
PR and Communications for breakthrough brands.
Studio Soif is a full-service PR and strategic communications agency that builds, protects and enhances the reputations of our clients through impactful storytelling.
Our Approach
Leveraging decades of experience, we partner with dynamic teams–from early-stage startups to established firms–to identify significant opportunities and navigate pressing challenges. Our shared objective: elevating purpose-led brands whose position and offerings exceed the expectations of today’s attuned, values-driven audiences.
From refining messaging and crafting breakthrough campaigns, to driving earned media coverage, awards and share of voice, we work with courageous brands to ignite connections to culture and consumers and fuel the funnel -- unlocking new audiences, enhancing connections and driving sales.
STORYTELLING
PUBLIC RELATIONS
AWARDS & REPUTATION
CREATORS
AMPLIFICATION
B 2 B DEMAND
STORYTELLING PUBLIC RELATIONS AWARDS & REPUTATION CREATORS AMPLIFICATION B 2 B DEMAND
What makes us different
Earned media is our focus because we know that when campaigns earn their way into culture, they create meaningful connections and lasting impact. We also deeply appreciate the power of amplification -- through creator partnerships and paid media -- to ensure business goals are met.
Shifting the dial in an attention economy calls for a deep understanding of the motivators driving audiences. We dig deep with partners to unearth authentic opportunities to enhance category position and differentiation, then co-create campaigns to do just that.
Data-led and driven by excellence, our engagements vary in size and scope but share a common objective: to deliver an unreasonable share of awareness and results.
Our Practice
With work across a range of categories including wine, spirits, CPG, B2B/food tech, we specialize in creating and elevating challenger brands disrupting established categories for conscious consumers, including the ascendant low- and no-alcohol space.
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Crucial to brand story amplification, we leverage earned, commerce and sponsored media to strategically position products and tell your story–when and where your audience is listening. This blended approach including performance PR drives deeper engagement, higher reach, and greater ROI.
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We help brands develop purpose-driven narratives that captivate audiences, drive targeted consumer behavior, and build loyalty. Our disciplined and data-led approach to sustainability communications helps brands credibly convey their commitments to better.
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Visionary brands transcend category norms, inspire transformative action, and unlock targeted consumer behaviors driving growth. We partner with clients to develop compelling brand identities, from concept and naming to launch, that resonate across channels.
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We specialize in brand storytelling, ensuring brands speak with a consistent and impactful voice across all touchpoints. From social to packaging, from paid to earned, we align purpose and product to consumer benefits, ensuring messages resonate with your audience.
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From captivating live events to meticulously crafted mailers, we create immersive brand encounters that engage audiences through sensory delights, hands-on engagement, and unforgettable interactions. Leverage both organic seeding/sampling and paid collaborations.
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Knowing you can only manage what you can measure, we utilize top-tier MarTech tools to meticulously gauge the impact of marketing initiatives across channels. This drives program optimization, ensuring continuous improvement and targeted results for all client initiatives.
Courtney Cochran
OUR FOUNDER
she / herWith nearly two decades' experience in wine, spirits, and agrifoodtech, Courtney focuses on connecting products and brands to core consumer needs to inspire loyalty and advocacy. Throughout her career, she has been a driving force in redefining how brands create value, with an emphasis on impact communications connecting products and their benefits with evolving, purpose-led audiences.
With a consumer-led point of view,
we love working with founders and brand leaders whose offerings ladder to purpose, whose growth ambitions are great, and whose appreciation for style and taste go hand-in-hand with a bold POV. Some of our current and previous collaborations include:.
Our name
"soif" refers to the physical sensation of being thirsty, the desire or need for a drink. Soif also can be used metaphorically to describe a strong desire or craving for something beyond physical thirst. It can represent a yearning, a hunger for knowledge, success, love, adventure, or anything else someone deeply desires.
Our why
We love working with brands whose makers create that same intensity of longing or craving that Soif invokes. You know who you are. 😉